Cultural identity describes a social group in its majority cultural determination and thus its uniqueness. Elements of cultural identity are (in)tangible heritage, historical experiences, value systems, developed skills and other inherent characteristics. Preservation of cultural identity is a right that is protected by legal regulations and encouraged by public policy measures.
The question that competitors need to answer is: how to conquer with your own cultural identity?
Mythological stories touch on archetypal places of human life and convey mythological depictions of the struggle between the forces of good and evil. An imaginative solution related to the inherited tradition, symbolism and customs is expected. Contestants in the Millennial Competition are invited to offer a solution through one of more sectors of creative Industry that answers the question
how to spread mythology in the new millennium?
Cultural understanding is a prerequisite for collaboration. Imagining the Silk Road is an opportunity to build content that connects many countries along the Silk Road. Contestants in the Millennial Competition are invited to offer a solution through one of more sectors of creative Industry that answers the question
how to connect with silk in the new millennium?
Hydrogen (Lat. Hydrogenium) is the lightest chemical element, the hydrogen atom has the simplest structure and is the most abundant element in the Universe. Hydrogen is found in a number of elements on Earth and is the energy source of the future because it can be produced by water electrolysis. The winners of the Millennium Competition are awarded the Hydrogen Prize, which additionally celebrates the chemical element of hydrogen and the link between hydrogen's economy and the creative industry. The question that competitors need to answer is: how can hydrogen-like creativity be applied in the creative industry?